Recoding artists Espen Lind, Marion Ravn and Cato Sundberg (Donkeyboy) have been confirmed as the representatives of Universal, Sony and Warner respectively to develop artists in TV2’s new music competition The Stream.
Participants in the show upload their entries to thestream.no, and Spotify will then stream the artists. The 100 most streamed artists by May 1st proceed to heats recorded for TV2 in the summer.
Universal, Sony and Warner will then sign three artists each via their representatives who will take them through to the final rounds. Then, in the autumn, their songs will be released on Spotify each week and the TV audience will vote for the overall winner during a series of live shows.
In a press statement, Espen Lind, said: “The Stream uses the same mechanisms that brings out new artists today, and so is quite realistic.”
Marion Ravn said: “In many ways it starts where Idol ends. Artists are signed by record companies before the final rounds, and so the winner has already demonstrated success over time.”
Cato Sundberg said: “This is simply the most credible music concept that exists on television. It feels very real, and I think it will attract artists who perhaps would not feel at home in other similar concepts.”