The Norwegian press largely dismissed the premiere of Mammon season two on 3rd January as a failure when it drew only 604,000 viewers, compared to 971,000 for season one, and so headlines focussed on the “loss” of 300,000 viewers.
However, Kristian Tolonen, Analysis Manager for NRK, remained optimistic about Mammon’s reception: “A lot has happened in terms of the audience’s viewing habits over the past two years – and what we see most clearly is that when it comes to drama, there is much time-shifted viewing. Therefore, we must wait at least a week before we see how many people have seen this episode.”
Now that the figures for recordings (163,000), repeats (49,000) and online (82,000) have been included, the total number of viewers for episode one is 898,000, and the same upturn applied to episode two which initially saw 616,000 viewers but has a combined figure of 900,000.
Gjermund Eriksen, writer for Mammon, commented: “Those numbers are going to increase. I’m quite sure. Not least because Mammon season 2 has an agreement that allows the season to be available online indefinitely.”