Although notoriously reluctant to divulge viewing figures, Netflix has revealed that Susanne Bier’s Bird Box has set a new record for Netflix original movies, with over 45 million views since its premiere on 21st December.
The film is set in the near future where a mother (Sandra Bullock) and her two young children have survived an alien invasion which has driven mankind to violence and decimated the world’s population.
Now the family must undertake a perilous two-day river journey blindfolded through a post-apocalyptic world to the one place left that may offer sanctuary, relying on their wits and keen hearing to survive…
In an unprecedented move, Netflix posted on Twitter: “Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!”
Although it is unclear whether the reported viewers watched the film in its entirety, such a feat does represent a significant portion of the company’s reported 137.1 million subscribers.