A thirty second preview of Molly Sandén’s hotly tipped entry YOUniverse has been made available on Amazon prior to its grand reveal on the Melodifestivalen live show. This is in violation of SVT’s competition rules and marks the third scandal this year.
The use of teasers made available weeks before the release of a song is common practice in the music industry, but Melodifestivalen rules are clear: no advance previews are allowed.
The minor exception to this rule are clips made available on the official website two days before the semi final. However, Molly Sandén is not due to appear until 27th February in Gävle.
Sony Music said in a press release: “Last night it came to Sony Music and SVT’s attention that 30 seconds of the song contest entry YOUniverse has been available for a short time on a few foreign digital platforms.”
“Of course, we are appalled by this violation. When the discovery was made the clip was taken down immediately. Neither the artist nor the record company contributed to the temporary leak.”
SVT’s Christer Björkman seemed satisfied that the blame lay elsewhere so decided that all acts in Molly Sandén’s heat would have thirty second teasers made available online for one day to neutralise any advantage that she may have had.
This is the third scandal that Melodifestivalen has faced this year, after Charlotte Perrelli was forced to stand down as host due to a commercial conflict, and Anna Book was disqualified because her song had already appeared in another competition.