Nordic Entertainment Group (NENT Group) has announced that it is to complete its coverage of the Nordic region with the launch of premium streaming service Viaplay in Iceland on 1st April.
Iceland is primed for this launch as one of the most connected countries in the world with 75% of households having access to speeds of 1Gbit/s, and has set a target of 100Mbit/s for 99% of homes and businesses by 2022.
All Viaplay Originals and kids’ content will have Icelandic subtitles or be dubbed, and selected sports content will have Icelandic commentary. Recent highlights include Alex, Black Lake, Box 21, Face to Face, and Wisting with a minimum of 30 original productions to premiere in 2020.
NENT Group President and CEO, Anders Jensen, said: “Completing our regional footprint with Iceland is a very natural next step… Viaplay already has 1.6 million subscribers across the Nordic region and is built to scale quickly. We look forward to bringing our unique storytelling to audiences in Iceland.”
“From 1 April, we will offer viewers in Iceland more high-quality Nordic originals than anybody else, along with award winning films and series and premium kids’ content, with world-class live sports to come.”