By the end of 2025, Viaplay aims to increase its subscriber base to approximately 10.5 million by more than doubling its paying subscriber base in the Nordics to approximately 6 million, and growing its international subscriber base to approximately 4.5 million.
Although not all forthcoming territories have been announced, it is known that Viaplay will launch in Estonia, Latvia and Lithuania next March followed by Poland in August. The US service will be available in late 2021 and is said to be a tailored service focussed on high-quality Nordic dramas.
Viaplay CEO, Anders Jensen, said: “Viaplay is a proven Nordic success story and we are now ready to expand internationally and become the European streaming champion. We have one of the world’s most flexible and scalable technology platforms, and aim to be the most diverse and inclusive storyteller with our amazing range of original, acquired, local and live content that offers something special for everyone.”
“The time is right to seize this major opportunity that we have in front of us, given the continued growth in streaming and ever-increasing demand for high-quality and locally relevant entertainment. We are ready. We have the platform, we have the operational model, we have the content and, most importantly, we have the team.”