Netflix has revealed a stellar cast led by Edvin Endre (Vikings) for an as yet untitled drama about how Swedish music streaming service Spotify shook up the industry, inspired by the book Spotify Untold by Dagens Industri business reporters Sven Carlsson and Jonas Leijonhufvud.
The series follows young Swedish tech entrepreneur, Daniel Ek, and his partner Martin Lorentzon, who challenged the status quo by offering free and legal streamed music in direct competition to the major labels and piracy. It is a story about how unrelenting will and big dreams challenged the status quo and revolutionised the way we all listen to music.
The cast includes Edvin Endre (Vikings) as Daniel Ek, Ulf Stenberg (Beartown) as Per Sundin, Gizem Erdogan (Caliphate) as Petra Hansson, Joel Lützow (Gåsmamman) as Andreas Ehn and Christian Hillborg (The Last Kingdom) as Martin Lorentzon.
Director, Per-Olav Sørensen, said: “I am excited to bring the story of Sweden based Spotify to life on the screen. It is an ongoing fairytale in modern history about how Swedish wiz kids changed the music industry forever.”
“The story is truly exciting and challenging. Challenging because the Spotify story has not ended yet – it is still running with high speed and will probably change while we work on the project.”
Production on the untitled six part drama has recently begun and is set to launch globally on Netflix in 2022.